Free Sponsorship health check
Make more of your sponsorship opportunities.
Understand what you could offer sponsors and what to improve before your next approach.
- Stand naming partnership£1.2k to £2.4k
- Sponsored social content series£600 to £1.2k
- Youth programme partnerNot currently offered
Illustrative example. Your results will reflect the information you provide.
What you'll get
A clearer plan for your sponsorship.
Understand how prepared you are
See where your current approach is strong and what would help you build a more convincing sponsorship offer.
Explore opportunities you may be missing
Identify potential opportunities based on your answers, with indicative pricing where suitable evidence is available.
Know what to do next
Get practical priorities to help you improve your offer, prepare your proposal and support your sponsors.
What the check looks at
The foundations of a stronger sponsorship offer.
The check looks at how you understand your audience, present your opportunities and deliver for sponsors.
- An understanding of your audience and local community
- A sponsorship brochure with relevant audience information
- A named contact responsible for sponsorship
- Clearly defined packages and asking prices
- A clear record of the rights you control
- Evidence of results from a previous partnership
- A consistent approach to reporting back to sponsors
- A plan for delivering each partnership
- A written agreement covering rights and responsibilities
Sponsorship price comparisons Published asking prices
Explore published football sponsorship prices.
Compare advertised prices from men's football clubs across England, Scotland and Wales. Each figure shows how many clubs contributed to that comparison.
| Sponsorship opportunity | Semi-professional | National League, North and South | EFL League One and League Two | EFL Championship | Scottish Professional Football League |
|---|---|---|---|---|---|
| Match sponsorshipper match | £25010 clubs | £45020 clubs | £1,80016 clubs | £2,5007 clubs | £1,1959 clubs |
| Player sponsorshipper season | £1758 clubs | £20029 clubs | £49816 clubs | £6606 clubs | £30013 clubs |
| Pitchside advertising boardper board, per season | £5009 clubs | £62216 clubs | Not enough data2 clubs | Not enough data1 club | £1,2005 clubs |
Why I built allez.
Sponsorship information should be easier to find and use.
I'm Tom Long. My experience spans brand partnerships, agency work and sponsorship measurement. I built allez. to help sports organisations find useful information and make more informed commercial decisions.
allez. combines published information with an assessment based on your answers. Results are indicative, and the methodology explains the evidence and limitations.
Want help putting your results into practice?
Expert support →Start with your club