UK football sponsorship prices by league
A match sponsorship costs a median £250 per match at semi-professional level and £2,500 in the EFL Championship. A player sponsorship costs £175 to £660 a season. These are the asking prices clubs publish themselves, from 133 clubs in England, Scotland and Wales.
| Sponsorship opportunity | Semi-professional (step 3 and below) | National League, North and South | EFL League One and League Two | EFL Championship | Scottish Professional Football League |
|---|---|---|---|---|---|
| Match sponsorshipper match | £25010 clubs | £45020 clubs | £1,80016 clubs | £2,5007 clubs | £1,1959 clubs |
| Player sponsorshipper season | £1758 clubs | £20029 clubs | £49816 clubs | £6606 clubs | £30013 clubs |
| Pitchside advertising boardper board, per season | £5009 clubs | £62216 clubs | Not enough data2 clubs | Not enough data1 club | £1,2005 clubs |
Per-club medians. Based on 563 published prices from 133 clubs (546 from club websites, sponsorship brochures and price lists; 17 from marketplace listings). Most sources cover the 2024/25 to 2026/27 seasons. We only show a median where at least 3 clubs publish a price. These are advertised asking prices, rather than confirmed deal values. Package inclusions vary, so use the comparisons to inform your own pricing. View sources and methodology.
Quick facts
- 10xChampionship match sponsorship (£2,500) is advertised at ten times the semi-professional median (£250).
- £200Median player sponsorship in the National League, from 29 clubs: the best-covered price in the report.
- £1,195Median SPFL match sponsorship, below League One and Two (£1,800).
Prices by level
- National League, North and SouthMatch £450, player £200, board £622
- Semi-professional (step 3 and below)Page coming soon
- EFL League One and League TwoPage coming soon
- EFL ChampionshipPage coming soon
- Scottish Professional Football LeaguePage coming soon
Common questions
How much does it cost to sponsor a football club in the UK?
It depends on the level. From clubs' own published asking prices, a match sponsorship is a median £250 per match at semi-pro level, £450 in the National League, £1,800 in League One and Two and £2,500 in the Championship. Player sponsorship runs from £175 to £660 a season across the same levels.
How much does match day sponsorship cost?
The median published price per match is £250 at semi-pro level (10 clubs), £450 in the National League, North and South (20 clubs), £1,800 in League One and Two (16 clubs), £2,500 in the Championship (7 clubs) and £1,195 in the SPFL (9 clubs).
How much is player sponsorship at a football club?
Per season: £175 at semi-pro level (8 clubs), £200 in the National League (29 clubs), £498 in League One and Two (16 clubs), £660 in the Championship (6 clubs) and £300 in the SPFL (13 clubs).
How much does a pitchside advertising board cost?
Per board, per season: £500 at semi-pro level (9 clubs), £622 in the National League (16 clubs) and £1,200 in the SPFL (5 clubs). We don't publish a median for League One, Two or the Championship yet, because too few clubs publish board prices.
Where do these prices come from?
From 563 prices published by 133 clubs in England, Scotland and Wales: 546 from their own websites, sponsorship brochures and price lists, and 17 from sponsorship marketplace listings. Each figure is the median of club prices, so one club with many packages doesn't skew it. These are advertised asking prices, rather than confirmed deal values.
Citing these figures? Please use: Source: allez. UK Sponsorship Price Report, Oct 2026 (allezsponsorship.com/prices/). Free to reuse with credit under CC BY 4.0.