National League sponsorship prices
Sponsoring a match at a National League, North or South club costs a median £450. A player sponsorship costs £200 a season and a pitchside advertising board £622 per board, per season. These are the asking prices clubs publish themselves.
| Sponsorship opportunity | National League, North and South | Semi-professional (below) | EFL League One and League Two (above) |
|---|---|---|---|
| Match sponsorshipper match | £45020 clubs | £25010 clubs | £1,80016 clubs |
| Player sponsorshipper season | £20029 clubs | £1758 clubs | £49816 clubs |
| Pitchside advertising boardper board, per season | £62216 clubs | £5009 clubs | Not enough data2 clubs |
Per-club medians, men's teams, steps 1 and 2 of the English pyramid. Prices as each club publishes them; some include VAT and some don't. Most sources cover the 2024/25 to 2026/27 seasons. These are advertised asking prices, rather than confirmed deal values. View sources and methodology.
Quick facts
- £450Median match sponsorship per match, from 20 clubs.
- 4xThe jump to League One and Two, where the median match sponsorship is £1,800.
- £25The gap between National League (£200) and semi-professional (£175) player sponsorship.
What this means if you run a club
If your match sponsorship sits well below £450, compare what you include with clubs near you: hospitality, programme mentions and presentations all change the price. If yours is well above, make sure your sponsorship brochure shows the audience numbers that back it up.
Want to see what your club could offer sponsors and what to improve? Start the free sponsorship health check.
Common questions
How much does it cost to sponsor a National League club?
From clubs' own published asking prices, a match sponsorship is a median £450 per match (20 clubs), a player sponsorship £200 a season (29 clubs) and a pitchside board £622 a season (16 clubs). This covers the National League, National League North and National League South.
How much is match sponsorship in the National League?
A median £450 per match, from 20 clubs at steps 1 and 2. That's nearly double the semi-pro median of £250 and a quarter of the League One and Two median of £1,800.
How much is player sponsorship in the National League?
A median £200 a season, from 29 clubs. It's the most widely published price at this level, and only £25 more than the semi-pro median of £175.
How much does an advertising board cost at a National League ground?
A median £622 per board, per season, from 16 clubs. Check whether a club's price includes making the board, as this varies.
Citing these figures? Please use: Source: allez. UK Sponsorship Price Report, Oct 2026 (allezsponsorship.com/prices/). Free to reuse with credit under CC BY 4.0.